Posts Tagged ‘iphone


iAd: Where did my eCPM go?

There are plenty of stories on the internet about how easy it is to make insane amounts of money on Apple’s iAd.  This post is meant as a dose of reality… at least as I’ve experienced it.

Things started well enough.  For the first couple of weeks, I was seeing eCPMs of $3 to $5.  This was mostly due to the two “premium” ads my users were seeing:  The Nissan Leaf and NFL Direct TV ads.  Each of these ads pay $.01 per impression and $1.60 per click.  Then around 9/30, the below graph happened:

Further examination of the numbers would reveal that around 9/30, I stopped getting the Nissan and DirectTV ads.  What caused this?  The Click Through Rates (see below) were stable.  The ad requests were stable.  Was it an end of the quarter thing?

Apple responded to my query, but the answer was generic (there are lots of factors, we’re working on optimizing things, be patient…) .  Has anyone else seen something like this?

One more interesting note: my fill rates have been decent, with the exception of a dip right after an update went live in the app store.

Hopefully the eCPM issue will work itself out, like the fill rate dip did.  In the meantime, I’m looking at incorporating Admob and/or Greystripe as my backup ad provider.


New Approval Record

Apps have been taking a little longer to get approved these days… which is fine.  Especially considering all the iPad apps.  But 7 minutes of review?  Really?


Buckeye Sports Reader

In theory, I was going to add some posts between when I started this process and when my first app got accepted into the store.

It didn’t work out that way.

The hardest part about app development seems to be coming up with an idea that 10,000 other people haven’t come up with already.  I certainly had plenty of ideas, and people providing me with their own thoughts.  However, they were either already done, or too technically challenging for my first try.

I had thought about doing something related to Ohio State football.  The initial idea was an Ohio State Football Record Book app.  Straight forward, but not too exciting.  I had also coded up a “Days Since Ohio State lost to Michigan” app to tease some of my wolverine friends, however, I didn’t think it was worth more than a free app, and I didn’t have it ready in time for the big game.

The winning idea came from a message board ( that I frequent (frequent = multiple times a day).  The suggestion (to paraphrase) was to make an app to read the message boards and other OSU info on the site more iPhone friendly.

Long story short… here’s the link to the app:

Buckeye Sports Reader

I use it to read message boards and news everyday, so if nothing else, I like it.

July 2018
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